Accelerating Growth Between Marketing and Sales With Steli Efti

Accelerating Growth Between Marketing and Sales With Steli Efti Do you enjoy your morning commute? Do you use that time to figure out what you want to accomplish? Goals you want to crush? It can be a peaceful time to think about various projects and who to work with to make things happen. Today, we’re talking to Steli Efti, co-founder and CEO of Close.io, about the intersection of inbound marketing and outbound sales. We discuss where to start, how to work collaboratively, how to grow and scale practices, and HUCA. Some of the highlights of the show include: Starts with customers if you’ve had success with inbound marketing and data to identify ideal/non-ideal customers, that’s the foundation of outbound sales Outbound Strategy: Ask customers for advice on how to sell to them Be vulnerable when doing sales, ask for help, and create an MVP for insights Decision-maker milestones to reach through outbound efforts that can be improved, replicated, and scaled Not all sales reps are created equal; requires consistency and persistence Would I want to buy from this person? Would I want to buy something from this person that I don’t really want to buy? Salesperson Characteristics: Knowledgeable, influencing, trustful, confident, authentic, honest, competitive, and adaptive Depending on your buyers, send emails or make calls to reach them Hang Up and Call Again (HUCA): Philosophy that applies to trying again to get everything you want in life Get outbound sales and inside marketing to work together to understand what they’re trying to accomplish and what insights they’re gathering Links: Close.io Steli Efti’s Blog Steli Efti Keynote Steli Efti’s Email (subject: bundle, and refer to AMP) Send suggested AMP topics If you liked today’s show, please subscribe on iTunes to The Actionable Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Steli Efti: â€Å"My entrepreneurial superpower has always been sales and marketing. I’ve always been communicating to drive things forward and to make my businesses succeed.† â€Å"Most of the advice that I give is super obvious stuff, but it’s stuff that people don’t want to do.† â€Å"Just ask a bunch of your customers to give you advice on how to sell to them from an outbound perspective.† â€Å"What separates a great from the good is real consistency and persistency.† If you sound confident and comfortable, it’s going to make me feel like I should stay on the phone and keep listening.

Are You An Introvert Or An Extrovert What It Means For You

Are You An Introvert Or An Extrovert What It Means For You Extroverts  are born to socialize. They feed off the energy of others and  don’t particularly enjoy  alone time. Introverts, on the other hand, are  quite the opposite. They enjoy spending time alone and use that alone time as an opportunity to recharge their batteries. But what are the key differences between an extrovert and an introvert, and what do they mean for you?

What role(s) does business play in politics, and what challenges and Essay

What role(s) does business play in politics, and what challenges and opportunities does this raise for effective and democratic governance - Essay Example In the light of globalization, global governance has emerged as a multilateral and poly centric process to define and implement global rules. In global governance, the corporate play active roles to address social and environmental issues and other concerns that are experienced all across the globe. Discussion Are firm’s economic or political actors? Whether firms are economic or political actors has become a debatable topic with the advent of globalization. The argument on the relationship between business and politics is based on the assumption of a regulatory environment, where in the public concern issues are addressed by the nation state level institutions. The nation state institutions also regulate the business behaviour in the country. The state institutions are therefore, the only political institutions that work for ensuring the well-being of the society. In contrast, business firms are generally considered as economic actors. Business firms use their political and l obbying strategies to influence the political system. Also, they take up corporate philanthropy as a part of their strategies. But these activities do not establish them as political actors that operate with the aim of addressing public concerns. Instead these activities of the business firm in the political sphere are more aimed at boosting their economic ends. However, over the last decade, the separations between the economic and political spheres have become blurred. With the advent of globalization, the national context of governance started losing its foothold. It was observed in many cases that the state system did not succeed in dealing with the transnational social and environmental issues, administering the rights of citizenship, regulating the economy, serving the interest of the public and in providing necessary public goods. These incidents of failure were seen many times worldwide due to the lack of proper enforcement mechanisms and the lack of essential resources. In these situations, often the private business firms intervened and filled in the void through their voluntary activities. In the current scenario, a number of multinational businesses have implemented voluntary regulation of activities and production of public goods. The companies have taken up responsibilities that were once into the foray of the government bodies only. The firms have started contribution to public education, health, protection of human rights, social security with the objective of filling up the gaps in the legal regulation processes and promoting stability and peace in the societies. Thus, now the businesses are operating as social entrepreneurs who serve public interest with the use of the resources in the business thus creating a distinct change in the political ideology throughout the world. Is the pursuit of corporate non-market/political strategy unethical? Although, the concept of a business firm occasionally taking up political activities is accepted with a broad consensus, yet a business actually being a strong political actor itself other than the governments still draws very less appreciation. The changing image of the firms from economic to political actors in global political scenario is highly contested. This is because this change challenges the existing theory of the role of business firms as economic actors in the society (Yves 351). Also, another reason is that this has caused the rise of substantial concerns about the impact of this change on democracy and public response all over the world. Internationally, only the states are known to have voting rights but international organizations often invite business firms to give their inputs in the

American Government Personal Statement Example | Topics and Well Written Essays - 250 words - 1

American Government - Personal Statement Example In the United States, according to PLU (n.d.), President Bush has been an advocate of pro-outsourcing policies and supporter of free trade. The President believes that the country benefits from outsourcing in the long run although there are short-run disadvantages in the system. Bush’s administration calls the system as a new way of doing international business. Crisis created by outsourcing. The Heffner’s (2010) study said that over the past years, 3.7 million manufacturing job in the U.S. have been lost because the workers cannot compete with the rate of third world’s wages. For example, he cited the salary of an engineer in US is $100,000, while this amount is already equivalent of 3 engineers in the third world. Hemphil (n.d.) calculated the cost of IT and telecommunication work in US as $100 per hour while same work could be done in India or China at $20 per hour. Rees, 2004, an author of labor policies, said that the effect of outsourcing was felt by employ ees who lost their jobs, and to others who were forced to accept low paying jobs because of changes. There are also social costs and disadvantages caused by painful dislocations and separation of families. On the government side, the government tends to lose income taxes for jobs outsourced in other countries plus the investment and capital transferred elsewhere.

Water shortages in urban areas Essay Example for Free

Water shortages in urban areas Essay An analysis of the â€Å"Impacts of water rationing on public health†: Case study of Makokoba, Bulawayo Introduction Zimbabwe local governance is made up of a system of city councils and municipalities which are mandated to provide water and sanitation services and goods to their respective residents. This system has been effective during the colonial era where the urban areas were less populated than there are at the present moment. The Zimbabwe post-independence period has seen a large influx of people into the urban areas. The population growth in urban areas meant that most city councils and municipalities are failing to cope with the water demand. The major reason is that the rate of population increase in urban areas is by far greater than that of improving or increasing the existing water supply. Background information However worries over water supply in Bulawayo is only part of a larger trend across urban Africa1. Water is vital to any development, and its availability or dearth is a major driving force behind migration, population growth, and economic development, among other factors. As a whole, Africa has relatively ample water supply potential2. Bulawayo is the second largest city in Zimbabwe, which was established in the 1840s. Its economy was built around it being a center of industry for the nation and a hub of transportation for the Southern Africa region. With this economic development, Bulawayo saw an unabated increase in water demand over the past three decades, with increasing urbanization, economic activity (until 2000), and population growth, which has steadily increased over time, to around 655675 (CSO 2012), in line with urban areas across Zimbabwe3. Bulawayo as a city and province has failed to secure a long term and sustainable water resources to meet its water demands both domestic and industrial. Its main water supply was reliant on five dams but currently being supplied by Insiza and Lower Ncema and Umzingwane with the other two being decommissioned. This led to the city council to introducing the 72hours per week rationing strategy to save the remaining water resources prior to the rainy season. The water stress currently being faced by the city is attributed by several factors such as its geographical location, increased population, climate effects and underdevelopment of infrastructure4. DAM VOLUMES 9/09/13

Quest for Self-Determination in I Know Why The Caged Bird Sings and Lak

Quest for Self-Determination in I Know Why The Caged Bird Sings and Lakota Woman      Ã‚  Ã‚   During their growing up years, children struggle to find their personal place in society. It is difficult for children to find their place when they are given numerous advantages, but when a child is oppressed by their parents or grandparents, males in their life, and the dominant culture, the road to achieving self-identity is fraught with enormous obstacles to overcome. Maya Angelou's I Know Why The Caged Bird Sings and Mary Crow Dog's Lakota Woman depict the two women's "triumph over formidable social obstacles and [their] struggle to achieve a sense of identity and self-acceptance" (Draper 1).    Both women grew up in segregated societies: Mary Crow Dog on the Rosebud Sioux Indian Reservation in South Dakota, and Maya Angelou in the black community of Stamps, Arkansas. As is common with minority children, they spent most of their childhood living with their grandparents. Both women also experienced oppression by their parents and grandparents, who are the first contact with other people that children have. Even though Mary's mother and grandmother spoke the Lakota language, they refused to teach it to Mary. They told her that "speaking Indian would only hold you back, turn you the wrong way" (Crow Dog 22). They wanted Mary to have a "white man's education" (Crow Dog 22).    In contrast, Maya was denied a white man's education, not only by the dominant culture but also by her grandmother. Maya attended the Lafayette County Training School, which was the school for blacks. In addition, Maya's grandmother forbade her from reading books by white authors. This restriction is exemplified in the following passage:    Bail... ...e barriers blocking their chosen path and achieve the power to lead their lives as they see fit.      Works Cited Angelou, Maya. I Know Why The Caged Bird Sings. New York: Bantam, 1993. Crow Dog, Mary. Lakota Woman. New York: HarperPerennial, 1991. Draper, James P., ed., et al. Contemporary Literary Criticism, Vol. 77. Detroit: Gale Research Inc., 1993. Mahtowin, "Mary Crow Dog: Real Life Hero." New Directions for Women, Vol. 21, No.2, March-April, 1992, p. 28. Narins, Brigham, and Deborah A. Stanley, eds., et al. Contemporary Literary Criticism, Vol. 93. Detroit: Gale Research Inc., 1996. O'Neale, Sondra. "Reconstruction of the Composite Self: New Images of Black Women in Maya Angelou's Continuing Autobiography." Black Women Writers (1950-1980): A Critical Evaluation, edited by Mari Evans, Anchor Press/Doubleday, 1984, pp. 25-37.    Quest for Self-Determination in I Know Why The Caged Bird Sings and Lak Quest for Self-Determination in I Know Why The Caged Bird Sings and Lakota Woman      Ã‚  Ã‚   During their growing up years, children struggle to find their personal place in society. It is difficult for children to find their place when they are given numerous advantages, but when a child is oppressed by their parents or grandparents, males in their life, and the dominant culture, the road to achieving self-identity is fraught with enormous obstacles to overcome. Maya Angelou's I Know Why The Caged Bird Sings and Mary Crow Dog's Lakota Woman depict the two women's "triumph over formidable social obstacles and [their] struggle to achieve a sense of identity and self-acceptance" (Draper 1).    Both women grew up in segregated societies: Mary Crow Dog on the Rosebud Sioux Indian Reservation in South Dakota, and Maya Angelou in the black community of Stamps, Arkansas. As is common with minority children, they spent most of their childhood living with their grandparents. Both women also experienced oppression by their parents and grandparents, who are the first contact with other people that children have. Even though Mary's mother and grandmother spoke the Lakota language, they refused to teach it to Mary. They told her that "speaking Indian would only hold you back, turn you the wrong way" (Crow Dog 22). They wanted Mary to have a "white man's education" (Crow Dog 22).    In contrast, Maya was denied a white man's education, not only by the dominant culture but also by her grandmother. Maya attended the Lafayette County Training School, which was the school for blacks. In addition, Maya's grandmother forbade her from reading books by white authors. This restriction is exemplified in the following passage:    Bail... ...e barriers blocking their chosen path and achieve the power to lead their lives as they see fit.      Works Cited Angelou, Maya. I Know Why The Caged Bird Sings. New York: Bantam, 1993. Crow Dog, Mary. Lakota Woman. New York: HarperPerennial, 1991. Draper, James P., ed., et al. Contemporary Literary Criticism, Vol. 77. Detroit: Gale Research Inc., 1993. Mahtowin, "Mary Crow Dog: Real Life Hero." New Directions for Women, Vol. 21, No.2, March-April, 1992, p. 28. Narins, Brigham, and Deborah A. Stanley, eds., et al. Contemporary Literary Criticism, Vol. 93. Detroit: Gale Research Inc., 1996. O'Neale, Sondra. "Reconstruction of the Composite Self: New Images of Black Women in Maya Angelou's Continuing Autobiography." Black Women Writers (1950-1980): A Critical Evaluation, edited by Mari Evans, Anchor Press/Doubleday, 1984, pp. 25-37.   

J. Pierpont Morgan and Andrew Carnegie

Viviana Kucharski AMH 2020 Sep 20 2012 J. Pierpont Morgan & Andrew Carnegie It is difficult to image two men born in such a different social condition have so much in common. Two men that opened his way to the success based in hard work and somehow shared that success with others less fortunate. J P Morgan and Andrew Carnegie were two powerful men; disciplined, intelligent, and hard workers. President Roosevelt described J P Morgan as a sincere and trustful man. He developed a social and professional confidence, and his corpulent body and deep black eyes were intimidating.He was born as a natural leader. In the other hand Andrew Carnegie was compassionate, ethic, humble, a truth optimistic. His mother taught him the value of hard work. â€Å"He was devoted to his mother and deeply lover her. † (www. biography. com, minute10’55’). He believed in qualities of all men. Andrew Carnegie was born in Scotland in 1835 in the womb of a working class family. Since school w asn't mandatory his formal education didn't start until age of 8, however his father and uncles led his early education.In the other side of the world, in Connecticut, America â€Å"J P Morgan was born into a prosperous mercantile-banking family in 1837†. (American Eras. Vol. 8. ) He was raised in Hartford, Boston, and London. His formal education began in New England schools and continued in Switzerland and Germany. After a year in University his father placed in one of his affiliate firms. Instead, once Andrew arrived to America at age of 13, his school’s days were over. Andrew’s first job was a bobbin boy and then in the O'Reilly Telegraph Company. â€Å"Andrew saw this job as a first step on his road toward success. † (Machen Rau, pg 36. After years or learning and observing, Andrew invested in the Adams Express Company and in the Woodruff Sleeping Car Company and it turned out to be a successful investment that brought him lots of money. Unlike Carne gie, Morgan first job was on the board of a financial firm. Morgan possessed a unique skill at transforming struggling business and management to make them highly profitable, and this includes the remorganization of the railroad dramatically affected by the depression of 1893, and the Government of U. S. A. , which he saved twice, first in the Gold treasury Crisis and later in the depression of 1907.Meanwhile, in 1863 Andrew realized that wood structures could be replaced by iron. He formed the Keystone Bridge Company and after years of doubts he finally invested in the Carnegie Steel Company, which Morgan would buy years after to form in 1901 the U. S. Steel Company. In two decades J P Morgan managed the formation of different companies including the well-known General Electric and Carnegie turned his life from being a bobbin boy to being the richest man in the world. Andrew Carnegie and J P Morgan left a tremendous legacy focused in education, scientific research, and foundations. Carnegie’s legacy also includes the improvement in steel quality and its production to make it more affordable. J P Morgan also left a legacy consistent in financial corporations that still working these days touching the life of thousand of people. Andrew Carnegie and J P Morgan were two powerful men that made a fantastic input in the life of millions of people helping to transform America from an agrarian nation to an industrial and economic leader of the world. Sources: †¢ â€Å"Andrew Carnegie: Prince of Steel† 2012. Biography. com Authors: Rick Davis, Jack Perkins, Jaffe Productions; Hearts Entertainment Publisher: New York, New York.Bio. 2008, 1995 http://www. biography. com/people/andrew-carnegie-9238756 †¢ â€Å"J. Pierpont Morgan: emperor of Wall Street† 2012 Biography. com Authors: Jack Perkins; Jaffe Productions; Actuality Productions; Hearts Entertainment Publisher: New York: A ; E Home Video: Distributed in the U. S. by New Video Group, 19 96 http://www. biography. com/people/jhon-pierpont-morgan-9414735 †¢ â€Å"John Pierpont Morgan. † American Eras. Vol 8. Detroit: Gale, 1997. Gale Biography In Context. Gale Document Number: Gale|K2438000252 †¢ Dana, Meachen. Captain of Industry. Minneapolis: Compass Point Books, 1971.

Plata o Plomo (Javdani) Response Paper Analysis Essay

In her essay, â€Å"Plato o Plomo,† Marie Javdani compares & contrasts the stories of two boys, whom live separately in two countries, to signify their indirect relation. The phrase â€Å"Plato o Plomo† translates to â€Å"silver or lead†, meaning that peasants of South America can either accept a bribe & live (silver) or take a bullet & die (lead). Eric, an American boy, & Miguel, a Colombian, are both out on the road on a Friday night, but their intentions are entirely different. After scoring drugs, Eric whistles while walking down his street to meet up with his friends for â€Å"a bit of fun.† Miguel creeps down the road in his village, praying for the last time in his life; he to be murdered by the guerillas who have been threatening him & his father. The two stories of both Eric & Miguel begin to unite as Javdani narrates the cause & effect of America & Colombia, showing how choices made in the U.S. can affect the harsh realities of Colombia’s drug cartel. By using parallelism in the stories of Eric & Miguel, Javdani identifies the factors contributing to high drug activity. â€Å"Eric & Miguel represent opposite poles in what the United States government refers to as the ‘war on drugs.’† Eric’s drug use symbolizes the demand of production in Colombia, where Miguel’s village is terrorized by the ruling drug lords & paramilitaries. The strategy that the writer uses to represent both Eric & Miguel is cause & effect. This use of parallelism combined with cause & effect is meant to emphasize two sides to the political turmoil of drug violence in Colombia. Javdani mentions that U.S. money being sent to Colombia is ineffective in its purpose, which is to enforce order over the high drug activity that rules Colombia. Because Colombia produces a majority of the world’s cocaine & heroine, the U.S believes that putting an end to the growth of the coca, a plant used for making cocaine & heroine, can stop the use of drugs in the states. But the billions of aid dollars sent to fund, supply, and train Colombian military units have only escalated the violent paramilitaries that support drug cartels. As a result of rebel drug lords having control, Colombians have no choice but to cooperate with the production of coca on their land. This approach to eliminating drug activity was obviously not successful, it is becoming easier to see that drug trafficking is market-driven; the end to the demand.

Understanding the Difference Between Lend and Loan

Understanding the Difference Between Lend and Loan In formal usage (especially in British English), lend is a verb and loan is a noun. In informal  American English, the use of loan as a verb is generally considered acceptable (particularly when it concerns the lending of money). See the usage notes below. Only lend has figurative uses, as in Lend me your ears or Lend me a hand.Also see:Commonly Confused Words: Loan and Lone Examples: Borrow trouble for yourself, if thats your nature, but dont lend it to your neighbors. (Rudyard Kipling)A bank, so the old saying goes, is a place where you can always get a loan- when you dont need one. Usage Notes Although most expert users of English dislike loan as a verb (I loaned him my pen), except in financial contexts, it must be acknowledged that the usage is sanctioned by dictionaries. If you are not offended by Friends, Romans, countrymen, loan me your ears or by Distance loans enchantment, you may go along with the dictionaries and you will always have a defense.(Theodore M. Bernstein, Miss Thistlebottoms Hobgoblins, Farrar, Straus and Giroux, 1971)Some people are bothered by the word loan as a verb, preferring to use lend in its place. Theres not much reason for the anxiety- loan has been a verb since around the year 1200, and I think an 800-year probation is long enough for anyone- but its now little used in America. My advice: dont be bothered by loan as a verb but, if you want to avoid irritating those who have this hangup, its never wrong to use lend.(Jack Lynch, The English Language: A Users Guide, Focus, 2008)The verb loan is well established in American usage and cannot be c onsidered incorrect. The frequent objections to the form by American grammarians may have originated from a provincial deference to British critics, who long ago labeled the usage a typical Americanism. Loan is, however, used to describe only physical transactions, as of money or goods; for figurative transactions, lend is correct: Distance lends enchantment. The allusions lend the work a classical tone.(The American Heritage Dictionary of the English Language, 4th ed., 2000) These are sometimes interchangeable, sometimes not. Only lend carries the figurative senses of adding or giving, as in lend strength to the cause or lend color to an otherwise routine event. But for other senses, as when property or money pass temporarily from one owner to another, either word could be used. . . . In American and Australian English, the verb loan is readily used as an alternative to lend in such applicationsbut not so much in contemporary British English. The word was used in Britain up to C17, but a curious resistance seems to have developed there during C18 and C19, when the Oxford Dictionary (1989) citations are all from the US, and the word somehow acquired provincial associations. Fowler (1926) noted that it had been expelled from southern British English, but that it was still used locally in the UK. Yet Gowers writing after World War II found it returning to British government writing (1948, 1954) and weighs in against it in his 1965 edition of Fowler as a nee dless variant (1965). This seems to be the basis on which British usage commentators argue that loan must be used only as a noun (except in banking and finance) and lend as a verb. Some British dictionaries (Collins, 1991) and the Canadian Oxford (1998) still echo the inhibition, while data from the BNC [British National Corpus] shows that many British writers are comfortable with it. (Pam Peters, The Cambridge Guide to English Usage, Cambridge University Press, 2004) Practice   (a) Never _____ your car to anyone to whom you have given birth.(Erma Bombeck)(b) Gus asked Merdine for a _____. Answers to Practice Exercises (a) Never  lend  your car to anyone to whom you have given birth. (Erma Bombeck)(b) Gus asked  Merdine  for a  loan.

Tapping into the Christian Market

Tapping into the Christian Market Tapping into the Christian Market Tapping into the Christian Market By Guest Author This is a guest post by Barbara Youree. If you want to write for Daily Writing Tips check the guidelines here. If your goal is to be published somewhere- anywhere- to build up credits that will open the door to larger publications, the religious market is a good place to begin. Study the market Determine what publishers are looking for and where you will fit in. Many religious/spiritual magazines are limited to a single denomination, whereas others attract a general audience. All religious publications operate according to a particular slant- from conservative to liberal. Some are family oriented. Others focus on world events with a peace/justice theme. Studying Writers’ Market and leafing through magazines in a library or bookstore are good ways to begin. Find a publication that looks like a comfortable fit for you. My focus here is on magazines, but the same principles apply to books, on-line writing, flyers, and tracts. Content Most magazines reserve their articles on theology for recognized religious leaders such as professional ministers, priests, rabbis or others, but almost all have plenty of space for other writers. Many editors seek first-person stories about faith or personal spiritual experiences. These can be your own, or those of someone you know or have interviewed. Some to consider: Angels on Earth and Alive Now! Additionally, most religious magazines accept articles on travel, child rearing, finance, health and other topics of general interest. In such articles there is no need to mention God or make any religious reference at all. The writer simply needs to keep the tone clean and family friendly. Some examples are Mature Living and Parents Teens. A few, including Christian Century and Sojourners accept poetry. Avoid â€Å"religious† language You may be surprised to learn that the quickest path to rejection of a piece for the religious market is the use of religious terminology. Even denominational magazines hope â€Å"non-churched† people will read their articles. Instead of â€Å"washed in the blood of the lamb,† say something like, â€Å"awareness of a higher being.† Rather than she â€Å"loved her neighbor as herself,† tell how she always asked people about their concerns and offered to pet-sit for the elderly person during his hospital stay. Keep the wording as broad and as inclusive as possible. For most publications, use the word spiritual rather than religious, God rather than Jesus, and scriptures rather than Bible. Like love, religion is difficult to write about without using clichà ©s or maudlin sentimentality. Editors of religious publications appreciate articles on spirituality that are fresh and insightful, written in lively, non-churchy English. If you can offer that, opportunities abound. Barbara Youree has written extensively for the religious market. In addition to numerous magazine articles, she has authored four historical Christian romances and six children’s books about missionary children and their friendship with their peers in foreign countries. Courageous Journey, Walking the Lost Boys Path from the Sudan to America is her latest nonfiction book. She makes her home in Rogers Arkansas. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:How Many Tenses in English?Broadcast vs Broadcasted as Past FormConversational Email

Marketing Communications. Dramatic changes Essay

Marketing Communications. Dramatic changes - Essay Example To be able to satisfy customer's wants and needs it is necessary to consider the marketing mix of the product or service the company is providing. The marketing mix involves four marketing strategy areas, namely product, price, promotion (The marketing communication and place). In marketing, the "four PS" determine how a product is made or a service provided, how much it costs, where it is distributed and how it is presented in all company's communication. Keller (2001) contends that, the role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. Companies like Sony, Tesco, Volvo, BMW, McDonald and a host of others have increasingly used the four Ps as a competitive weapon. As part of the search for business effectiveness the entire process of marketing communication is being approached in a comprehensive and unified manner where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. It is engineered to harness all aspects of marketing communication such as advertising, promotion of sales, public relation, and direct marketing in a highly focused manner eschewing the former tendency of these departments to function in isolation.Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The account of the phenomenon of Integrated Marketing Communication by Aaker, Batra & Myers (1992) constitutes a fair working explanation of the phenomenon Having said this so far, in the remaining part of the paper, using Sony as a product and at the same time a company I will outline the key characteristic of the target audience, the communication strategies used with the impact of its marketing strategies. 1.1 Sony and the Four Ps I have chosen Sony as my institution under case study. Focusing on Sony is based on a number of important advantages. Sony is a global leader in the electronic industry, it activities have been benefited in almost all the continents. "The influence of words over men is astounding." -- Napoleon. As the whole world gears for peace, marketers and other business people talk in terms of war. We see battle words everywhere in business: Japan bashing, corporate raiders, hostile takeovers, cola wars. Marketing is war (Duncan 2001). With the advent of events, ordinary business executive fancy themselves as warriors. Aggressively attacking weak companies, and defending market shares. Positioning products in people's minds and making them attractive to market segments requires careful formulation of the marketing mix. Getting the right blend of the product, promotion price and distribution is essential to put the carefully carried out analysis into operation. The aim is to portray an image for the product or service that will match with how one wants the product to be visualized in people's mine (Keller 2001, Duncan 2001) Table 1:A summary of what constitute each of the Ps of the 4Ps Product Tangible products Psychological attributes Quality Services Benefits and features Packaging Styling Image Branding Customer service After care Guarantees Image Pricing Selling price Price positioning Distributor margins